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So far UrbanLink Group has created 33 blog entries.

Marketing Technologies All Small Businesses Must Have

Marketing technology moves at the speed of innovation, the result of which has produced a dizzying number of platforms, CRMs, apps, and other software choices for small businesses. Attempting to sort through all this technology can make any business owner’s head spin. Narrowing the lists of nice-to-haves to a list of must-haves is challenging, [...]

By |2021-04-22T13:21:16-07:00October 1st, 2020|Digital Marketing|0 Comments

3 Ways to Strengthen Your Business in 2020

Crisis, pressure, and instability are a dangerous set of circumstances for any business, and can sometimes spell the doom of newly emerging and established enterprises alike. But like any quagmire of the business world, it’s also an opportunity for growth, change, and resilience. For leaders who thrive under pressure, crisis is an opportunity to prove the [...]

By |2021-04-22T13:21:40-07:00September 14th, 2020|Branding|0 Comments

5 T’s of Integrated Marketing Communications

One of the primary opportunities for growth and refinement in an organization is in marketing strategy – and It’s not always a matter failed marketing tactics!  The problem often lies with syncing an organization’s objectives with a primary goal. To have a successful integrated strategy, one must start starts by synchronizing syncing the team. [...]

By |2021-04-22T13:22:16-07:00September 3rd, 2020|Digital Marketing|0 Comments

Which Integrated Marketing Approach is Right For Your Brand

In our consumer-centric marketing culture, content that breaks through the thousands of daily images and ads we brush by online, in print, or broadcast requires a special spark. Broad target, one-dimensional content, like a traditional product ad, is a waste of money if there’s no connection. Consider what made you stop scrolling through your [...]

By |2021-04-22T13:22:35-07:00September 3rd, 2020|Digital Marketing|0 Comments

Content Strategy During the COVID-19 Pandemic

How many times have you caught yourself saying or doing something uncustomary during recent weeks and days? You may have prefaced conversations with the words, “before the pandemic” or planned social gatherings using Zoom or FaceTime to stay connected. Our pre-pandemic norms have been dismantled and replaced by our new normal including social distancing and a [...]

By |2021-04-22T13:22:56-07:00September 3rd, 2020|Digital Marketing|0 Comments

Real Estate Marketing: Making the CASE for Your Brand

Your Story is Your Brand Whether you are a new real estate agent, or just adjusting to the new normal, UrbanLink Group has a few tips to help up your real estate marketing game. Now more than ever, agents and agencies must set themselves apart to build and grow their business. While some rules [...]

By |2021-04-22T13:23:22-07:00September 3rd, 2020|Branding|0 Comments

Do They Know it’s Christmas? Yes, Yes, They Do.

THE WAR ON CHRISTMAS With a staggering percentage of the U.S. population celebrating Christmas, it is easy to forget about the diverse beliefs and needs that make the holiday season calm and bright. Despite the infamous Starbucks Red Cup incident in 2015, there is no “War on Christmas”. There is, however, an opportunity to [...]

By |2021-04-22T13:24:02-07:00May 1st, 2020|Marketing|0 Comments

Why People Have All the Power

A marketplace designed around consumers empowers them. Current technology, like social media, creates a network for information-sharing about brands. The success and failure of brands can be propelled through these empowered consumers by leaving reviews, social shares, and brand advocacy. The People’s Power-Ups Technology has given consumers the upper hand in promoting brands. Other consumers utilize [...]

By |2021-04-22T13:24:27-07:00May 1st, 2020|Digital Marketing|0 Comments

How to Adapt to Emerging Healthcare Trends

No matter where you look, whether it’s online, a magazine, traditional newspaper, or any other medium, healthcare topics are always trending. It’s an indication that people are focused on health tips and trends that improve the quality of life. ‍ As a result, we have an abundant amount of information, resources, and methods to [...]

By |2021-04-22T13:25:05-07:00May 1st, 2020|Marketing|0 Comments

Exploring the Link Effect

An UrbanLink Group Blog Series ‍ Operating a successful business in a rapidly changing landscape requires constant re-evaluation of strategy and budgeting. This is elevated when it’s propelled by socially conscious and value-driven consumers. ‍ The spectrum of business tactics ranges from preserving brand values above everything to the “bottom-line is king” mentality. As consumer [...]

By |2021-04-22T13:25:44-07:00May 1st, 2020|Branding|0 Comments
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