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First Day of Autumn: Time to Fall in Line?

Another day, another marketing blog. Hmmm…what should we discuss today? Oh! Of course! Guess what today is? Here’s a hint: It’s September 22, 2021. Yes, that’s right! It’s #AmericanBusinessWomensDay! It’s also #HobbitDay! It’s #CarFreeDay too (dang, already drove to work). With all these days to celebrate each month, it’s impossible to honor them all. [...]

By |2021-09-22T15:38:18-07:00September 22nd, 2021|Communication, Content Creation, Digital Marketing, Newsletter, Public Affairs, Social Media|Comments Off on First Day of Autumn: Time to Fall in Line?

The Link: Issue 03 – August 2021

What is it with these 31-day months lately? August seemed like it only had about fifteen days in it, but we still accomplished so much. Guess that old maxim is true: time really does fly when you’re having fun, and when you’re busy!   We certainly have been busy brand building, marketing, and creating content, content, and more content! Not only the conventional content of the written word but also video content, graphics and social media content. It [...]

By |2021-09-02T12:37:34-07:00September 2nd, 2021|Communication, Content Creation, Digital Marketing, Newsletter, Public Affairs|Comments Off on The Link: Issue 03 – August 2021

The UrbanLink Group Family is Growing and We are Looking for More!!

 As we have alluded to in the last two editions of “The Link”, our monthly newsletter, the UrbanLink family continues to grow. We have been so busy that we have had to put our new team members to work right away. As such, we have been remiss in not properly introducing these new valuable [...]

By |2021-08-24T15:09:13-07:00August 24th, 2021|Communication, Content Creation, Digital Marketing, Newsletter, Public Affairs|Comments Off on The UrbanLink Group Family is Growing and We are Looking for More!!

What to consider as the E-commerce Colors of Summer Bleed into Fall…

  Color is, arguably, one of the most important decisions a company makes in terms of the visual impact of its brand and marketing campaigns. Color’s psychological impact on a company’s logo is well documented. It can have long lasting positive and negative (sometimes fatal) effects on brand recognition and appeal, [...]

By |2021-08-20T14:51:05-07:00August 20th, 2021|Communication, Content Creation, Digital Marketing, Newsletter, Public Affairs, Social Media|Comments Off on What to consider as the E-commerce Colors of Summer Bleed into Fall…

YouTube Launches YouTube Shorts- Its Short-Form Video Creation Tool

  TikTok is leading the way in the recent short-form video craze, but other social channels are swiftly following suit. Some of you likely recall the Vine phenomenon, which some consider the predecessor to TikTok. We can all agree that short-form video creation did not emerge overnight and, with the explosion of TikTok, it [...]

By |2021-08-12T12:19:21-07:00August 12th, 2021|Communication, Content Creation, Digital Marketing, Newsletter, Public Affairs, Social Media|Comments Off on YouTube Launches YouTube Shorts- Its Short-Form Video Creation Tool

The Link: Issue 02 – July 2021

July seemed to fly by, despite the major heat wave that seemed to drag on forever, the Fourth of July gatherings (with friends and family, in person again!) and the launch of two billionaires into space. We at UrbanLink Group are settling nicely into the new office space and now have our sign up in the lobby. There was a [...]

By |2021-07-30T15:53:55-07:00July 30th, 2021|Communication, Content Creation, Digital Marketing, Newsletter, Public Affairs|Comments Off on The Link: Issue 02 – July 2021

Do You Have The World’s Worst Website Usability Ever?

(Spoiler Alert: You Don’t) The last few years have seen a vast improvement in the universal awareness of the importance of mobile device user-friendliness, the art and science of making websites more responsive to visitors on smart phones. It is understood by almost everyone nowadays that it is actually MORE important that your website be [...]

By |2021-07-08T11:05:44-07:00July 8th, 2021|Content Creation, Digital Marketing, Web Design|Comments Off on Do You Have The World’s Worst Website Usability Ever?

The Link: Issue 01 – June 2021

If you have ever moved (and who hasn’t?), then you can imagine what a hectic month we’ve had here at UrbanLink Group. We are now in our new digs at The Village in Meridian, the Treasure Valley’s hippest and most beautiful outdoor mall. Our team’s passion, energy, and grit were instrumental in making the move [...]

By |2021-07-12T12:40:33-07:00June 30th, 2021|Communication, Content Creation, Digital Marketing, Newsletter, Public Affairs|Comments Off on The Link: Issue 01 – June 2021

Easy-to-Consume Content

Easy-to-consume content is about giving consumers what they want and need to know in the shortest amount of time. While some people may enjoy weeding through a text heavy academic study, most consumers are just looking for the basics, little nuggets of knowledge. They want answers to a nagging question that’s on their brain, [...]

By |2021-07-19T13:54:44-07:00June 23rd, 2021|Content Creation, Digital Marketing, Graphic Design, Video|Comments Off on Easy-to-Consume Content
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