5 Questions to Lay the Groundwork for Your Lead Capture Strategy

Lead generation and capture is vital to a prolific sales program but is often made up of mysterious, hidden tools and processes. The landscape of lead generation and capture has been transitioning throughout the past several years from in-person lead groups to analyzed user data harvested through online platforms. Furthermore, the age of social [...]

By |2021-04-22T13:18:37-07:00January 11th, 2021|Marketing|0 Comments

Speaking Of… Podcasting: The Media Platform Everyone is Talking About

It’s a common household conversation these days: “I was just listening to this new podcast and...” Your friends have recommended them, family members have their own personal favorites, and chances are you have subscribed to a few yourself. It’s the media platform everyone is talking about, and with over 75 percent of Americans now familiar [...]

By |2021-04-22T13:20:03-07:00November 4th, 2020|Marketing|0 Comments

Do They Know it’s Christmas? Yes, Yes, They Do.

THE WAR ON CHRISTMAS With a staggering percentage of the U.S. population celebrating Christmas, it is easy to forget about the diverse beliefs and needs that make the holiday season calm and bright. Despite the infamous Starbucks Red Cup incident in 2015, there is no “War on Christmas”. There is, however, an opportunity to [...]

By |2021-04-22T13:24:02-07:00May 1st, 2020|Marketing|0 Comments

How to Adapt to Emerging Healthcare Trends

No matter where you look, whether it’s online, a magazine, traditional newspaper, or any other medium, healthcare topics are always trending. It’s an indication that people are focused on health tips and trends that improve the quality of life. ‍ As a result, we have an abundant amount of information, resources, and methods to [...]

By |2021-04-22T13:25:05-07:00May 1st, 2020|Marketing|0 Comments

Understanding Consumer Centric Marketing

How to Understand Consumer-Centric Marketing ‍ “Yes, the World Does Revolve Around Me! Thanks for asking.” ‍ In a recent conversation with a seasoned art director and graphic designer, he stated that one of the biggest challenges throughout his career has been bringing clients to an understanding that visuals or advertising campaigns do not [...]

By |2021-04-22T13:26:52-07:00May 1st, 2020|Marketing|0 Comments

Talkin’ Turkey: Timeless and Trendy Thanksgiving Promotions

November promotions often focus on Black Friday, the official “kick-off” of the Christmas season for the reasonable folks not buying their Christmas trees in August. While a little less common than Black Friday, marketing for Thanksgiving has hit some timeless and trendy milestones with messaging that makes an impact. Check out some of the best-in-class below: [...]

By |2021-04-22T13:27:23-07:00May 1st, 2020|Marketing|0 Comments

Snow, Sweethearts, and the Super Bowl

Marketing That Hits the Mark After the post-holiday craze is over, it seems like marketing switches gears and focuses on snow, sweethearts, or the Super Bowl. Using seasonally relevant topics is a great way to reach an audience when done effectively. ‍ If not done correctly, a seasonal promo or campaign can fall flat [...]

By |2021-04-22T13:30:48-07:00May 1st, 2020|Marketing|0 Comments

No Wrath Like a Consumer Scorned

The virtue missing from value-driven consumers: forgiveness. Consumers have progressively become more interested in how a company or product aligns with their values. Their pursuit does not begin and end with the number of stars listed in product ratings. And, when brands fall short with tone-deaf or insensitive marketing, consumers are quick to notice and [...]

By |2021-04-22T13:33:37-07:00May 1st, 2020|Marketing|0 Comments
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