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First Day of Autumn: Time to Fall in Line?

Another day, another marketing blog. Hmmm…what should we discuss today? Oh! Of course! Guess what today is? Here’s a hint: It’s September 22, 2021. Yes, that’s right! It’s #AmericanBusinessWomensDay! It’s also #HobbitDay! It’s #CarFreeDay too (dang, already drove to work). With all these days to celebrate each month, it’s impossible to honor them all. [...]

By |2021-09-22T15:38:18-07:00September 22nd, 2021|Communication, Content Creation, Digital Marketing, Newsletter, Public Affairs, Social Media|Comments Off on First Day of Autumn: Time to Fall in Line?

What to consider as the E-commerce Colors of Summer Bleed into Fall…

  Color is, arguably, one of the most important decisions a company makes in terms of the visual impact of its brand and marketing campaigns. Color’s psychological impact on a company’s logo is well documented. It can have long lasting positive and negative (sometimes fatal) effects on brand recognition and appeal, [...]

By |2021-08-20T14:51:05-07:00August 20th, 2021|Communication, Content Creation, Digital Marketing, Newsletter, Public Affairs, Social Media|Comments Off on What to consider as the E-commerce Colors of Summer Bleed into Fall…

YouTube Launches YouTube Shorts- Its Short-Form Video Creation Tool

  TikTok is leading the way in the recent short-form video craze, but other social channels are swiftly following suit. Some of you likely recall the Vine phenomenon, which some consider the predecessor to TikTok. We can all agree that short-form video creation did not emerge overnight and, with the explosion of TikTok, it [...]

By |2021-08-12T12:19:21-07:00August 12th, 2021|Communication, Content Creation, Digital Marketing, Newsletter, Public Affairs, Social Media|Comments Off on YouTube Launches YouTube Shorts- Its Short-Form Video Creation Tool

Friday Features: The 2020 Instagram Starter Kit

If you are new to social media or struggle with staying up to date on new features that seem to be released every week, we have you covered. We are breaking down the most optimal features for your business’s Instagram profile in 2021. Here are our top hacks to create and manage content for [...]

By |2021-04-22T13:19:36-07:00January 29th, 2021|Social Media|0 Comments

The Real Restrictions of Special Ad Categories

Facebook is the largest, worldwide social network for users and advertisers. With 2.7 billion monthly active users, advertising on Facebook is critical to every brand’s digital marketing strategy, however, there are complexities and certain restrictions for companies that fall in the Special Ad Category. As of 2020, advertisements concerning social issues, elections and politics, [...]

By |2021-04-22T13:19:13-07:00November 19th, 2020|Social Media|0 Comments

Solutions to Social Media Planning Problems

Sure, working in social media may seem like a breeze, but it’s more involved than you think. Managing day-to-day social activity takes a lot of planning and collaboration between copywriters and designers to produce quality outcomes. ‍ The most important aspect of social media management is having a strategic plan which outlines business goals. You can start by [...]

By |2021-04-22T13:29:19-07:00May 1st, 2020|Social Media|0 Comments

Should Your Business Flock to TikTok?

Having or managing a business comes with a lot of responsibility. That includes staying on top of the latest social media developments and engaging platforms, right? While there are many benefits for being active on channels like Facebook, LinkedIn, Instagram and Twitter (to name a few), the question remains, is it worth being everywhere? ‍ [...]

By |2021-04-22T13:29:46-07:00May 1st, 2020|Social Media|0 Comments
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