Easy-to-consume content is about giving consumers what they want and need to know in the shortest amount of time. While some people may enjoy weeding through a text heavy academic study, most consumers are just looking for the basics, little nuggets of knowledge. They want answers to a nagging question that’s on their brain, and they want them fast.
Whether online or in print, readers want to be guided to the critical information. If you are delivering this content online, speed is everything. The first hurdle in the user experience is page load time. If your page and/or site is taking forever to load, users are going to bounce to another site. A high bounce rate could be one indication that your site is dragging on load time and hindering its ability to deliver the content you have carefully crafted for them.
Once users are on your site or channels, you only have a few seconds to capture their attention and get them to click through. In today’s marketing, capturing clicks is a key measurement of success. Remember that captivating visual images always upstage text! Always. The adage “a picture is worth a thousand words” comes to mind and, think about it, would there ever be any way to get someone to read 1,000 words of your text on their smart phone? Not happening. Graphics, infographics, illustrations, and video are top attention grabbers and practically essential to effective marketing campaigns.
Here are a few examples of some very effective “easy-to-consume” content created by our team at UrbanLink Group:
We would love to meet with you to demonstrate how easy-to-consume content might help your customers and prospects better connect with what your company has to offer. Learn more here or contact Ryan Day at (855) 506-6004 for a free consultation.