TikTok is leading the way in the recent short-form video craze, but other social channels are swiftly following suit. Some of you likely recall the Vine phenomenon, which some consider the predecessor to TikTok. We can all agree that short-form video creation did not emerge overnight and, with the explosion of TikTok, it is certainly not going away anytime soon.

Many social channels are trying out their own short video tools including Facebook Watch and Instagram Stories. YouTube jumped on the moving train this week with its video creation tool called YouTube Shorts. “Shorts” is described as a tool to “create short-form videos that are up to 60 seconds long with our multi-segment camera.”

Here is what we know about the new feature:

1. YouTube Shorts is launched through the YouTube app on your mobile phone or from your YouTube Studio on your desktop or laptop computer.

2. Shorts pretty much sums it up! The new feature accommodates video clips of only up to 60 seconds.

3. To capture a YT Short, you will need to record it using the vertical format on your mobile phone or camera.

4. YouTube is also providing a sampling of music from music videos, and original audio to enhance any Shorts you create.

5. Shorts will appear on YT homepages, in notifications, may be featured on channel pages, and may include follow-on or recommended content.

If monetizing your YouTube channel is attractive to you, Shorts has added an interesting and potentially lucrative wrinkle. Google launched the YouTube Shorts Fund to “reward creators for their dedication to making creative” video content. Call it what you will but they are incentivizing users and marketers to get involved early to make the new feature a success.

Google will be awarding $100 million to Shorts creators based on certain criteria. To qualify you must:

· Have at least one eligible Short in the last 180 days.

· Abide by YouTube’s Community Guidelines, Copyright Rules, and Monetization Policies.

· Not upload videos with watermarks or logos from third party social media platforms, non-original videos, or re-upload from other creators’ channels.

· Reside in Brazil, India, Indonesia, Japan, Mexico, Nigeria, Russia, South Africa, United Kingdom, or the United States.

· Be 13 or older in the US or age of majority in other countries.

· Have a parent or guardian accepting the terms of agreement if you are between the ages of 13-18.

· Setup an AdSense account for payment if you don’t already have one linked to your channel.

The good news is that you do not have to have a monetized YouTube channel to qualify for the YouTube Shorts Fund giveaways. If content is king, then video rules the universe. With more and more tools to bring creations to the masses, it makes sense to upgrade your phone camera and start leveraging some of the short-form video tools offered by multiple social channels.

If you need help, UrbanLink has creators standing by to assist with creative concepts and producing videos to engage your stakeholders. Let’s go viral together!

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Contact Ryan Day for information on marketing directly at (855) 730-5465 ext. 1004 or message us at https://urbanlinkgroup.com/contact/